PWHL Toronto sold out all 12 home games this season before the puck officially dropped. When they played at Scotiabank Arena, they sold out all 19,285 seats there. When they moved to Coca-Cola Coliseum for playoffs, they sold over capacity averaging more than 8,500 fans per game.
It’s a good problem to have, but few fans will want to see Toronto return to Mattamy for another season. Despite the intimate setting, it caused Toronto to sit near the bottom of the PWHL’s attendance standings this year.
“The ideal venue situation is to play in the biggest NHL venue in every city, and merit playing there,” said PWHL advisory board member Stan Kasten. “We’re not always there yet in every market.”
Kasten however added that the big venues are there because those markets have a lot of teams already, concerts, and other events. Being in a big venue isn’t a fix if the team can only play weeknights or day time games.
Due to these factors, the PWHL is considering both Coca-Cola Coliseum and Mattamy Athletic Centre for year two of PWHL Toronto.
“We’re at a place right now where we’re considering all the options,” said PWHL senior vice president of hockey operations Jayna Hefford. “We saw great success in the playoffs at Coca-Cola Coliseum, but we also had a great successful season at Mattamy.”
That success in the playoffs was an average attendance of 8,518 fans, compared to an average of only 2,514 at Mattamy. In fact, in 11 games at Mattamy this season Toronto brought in only 27,664 fans. In three games at Coca-Cola Coliseum the team drew 25,555 fans. The advantage to the league is obvious, but Coca-Cola Coliseum also has a primary tenant already in the AHL’s Toronto Marlies, and will gain a second in 2026 in the new WNBA Toronto franchise.
“There’s a lot of things that come into play when you’re looking at venues including availability and tenants and nights of the week, so there’s lots to consider,” said Hefford. “We’re exploring all those options right now, so hopefully we’ll have a decision on that soon.”